WHY CDS ?
Online panel research is quick that means it does not hold up your strategy execution. Second, it is extremely simple to get in touch with potential respondents in terms of resources and time . Third CMR still manages to achieve unmatched quality data for further research. Lastly, cost value proposition is one of the key returns of CMR.
Using CMR panels and services can enhance decision making competency of an establishment by running cost effective awareness studies and impact studies. Different types of the research works can easily be conducted online, including customer satisfaction surveys, ad research, equity studies, brand name evaluation, brand positioning, and competitive analysis, etc.
There are a number of benefits of using online market research, including:
Easier to target respondents across numerous segmentation variables. CMR panels provides access to extremely robust sample supply that ensures reliable data on sensitive issues.
Best Price : Economical and affordable
Internet allows creating complete digitalization of survey instrument along with eliminating the risk of human inaccuracy. No more interviewer bias, everyone starts out the same questions delivered the same mode.
The results could be received within a few days as opposed to several weeks involved with personal, telephone or postal data collection methods.
Versatile Multimedia Advantage
The use of video, images, and audio for richer questionnaire environments facilitates presenting stimuli material (useful for ads, pack, logo testing etc.).
Advanced questionaire preparation tools have made this things extremely easy days.
Online surveys are taken at a convenient time for the respondent. Further, target respondents can take their surveys during their convenience work schedules and work stations. Panelist answers the survey according to their own time conveniance.
Best Data Quality
Data quality is unmatched due to best panel recruitment policy for survey respondants or panelists . They can choose to respond at time and place convenient to them.
Privacy / Confidentiality
Respondents feel more secure in providing sensitive information as their privacy and anonymity is guaranteed. Privacy protection is our top most pririty, our internet security and encryption technology protect panelist data.
Unlike personal and phone surveys, online study is a non-interruption surveying method. Panelist receives an e-mail notification for an online survey, after they have registered to such notifications on thier respective panels.
When you’re doing market research, one of the challenges is locating prospective participants. You have a few choices for reaching beyond your customers:
Postal mail invitations
What’s a survey panel?
It’s a collection or database of individuals who have volanterily signed up to complete surveys for rewards/incentives, whether it’s collecting points or cash payments. As part of the sign-up, they provide detailed profile information, as well as information on shopping behaviour and day-to-day product usage pattern etc
Survey panels have several advantages:
Members are willing to take surveys
Panel vendors sell you qualified completions-respondents, not leads.
Most panels are email powered for fast survey turnaround.
Because the panel service handles all respondent contact, you don’t have to identify your company as the project sponsor
The panel vendor can provide or recommend compatible Survey tool or Web survey hosting services
Drawbacks of Survey Panel:
The main drawback is cost. Because the vendors is selling you large samples in hundreds and thousands or however many survey-completions you need, they’re taking a risk on how much they will have to pay participants to get responses.
While there is a quality concern about survey panels being overworked or filled with “professional” respondents, in general panels are not seen as better or worse than other lists.
The two factors that drive the cost are the survey length (ROI) and incidence rate.
For the survey length, use skips as much as possible to customize the surveys to people. Time saved from the completion time will reduce the panel cost considerably.
The incidence rate is how many individuals from your sample will be eligible to finish the survey. This will vary from vendor to vendor for the same survey, since different panels will have different demographics that they may be using to match the sample to your population. If 30% of the people pass your screening questions for the survey, that’s your incidence rate for the sample. (Lower incidence means higher cost)
So, if you have a 10 question survey about your product launch, you’re going to have a relatively affordable panel. If you’ve got a 100 question B2B study, be prepared to spend high sum in your data collection project.
Worst Online Survey killers of Internet Marketing!
Today, you will find online surveys becoming too popular and reasonable option to collect marketing information and data from your targeted audiences. Whether you are looking forward to extract data to judge the potential prospects of your products/services or simply want to collect details about your existing customers, it is considered to be the most economical way of achieving your marketing objectives. So when you speak about having these online surveys, you will find people committing a couple of common mistakes which are supposed to be avoided to get effective results. When you encounter these mistakes in number of marketing initiatives which comes through online surveys, you are bound to get fatal result which you as marketer cannot afford at any level. The fact is that these are very trivial kind of errors which can be easily reduced by adopting the following tips and tricks.
Always invite the recipients: You can see a number of marketers sending a wide range of online surveys via email to countless consumers for their marketing initiative. This never gives you enough and better attention to your online survey. So when you are looking ahead to get a complete and undivided attention from people with proper feedback, then you need to send out personal invitations. To make it more effective try out sending these invitations from people at the top of your management hierarchy like marketing director or company CEO etc. This will certainly give a good impact and get proper response from the recipients. The idea is to personalize your invitations which you sent across different people to give the message that these come from dignified people and not from any automated software.
Create a clear survey goal: Before sending or asking anyone to carry out the online survey, it is imperative to define your goals clearly. Even before sending out your survey to anyone, make sure you review and check it again. Always make sure you have a predefined objective of your survey and it must attain your set goals. If you do not see achieving your goal, better take a relook on the entire thing. Never mind putting some time in fixing the problem so that you achieve the objective of your online survey.
Avoid poor structure or grammar: This is among the most common errors which you will find in various online surveys. They come with bad grammar and incorrect content giving a wrong and unprofessional impression about marketers. In fact most of the time these incorrect sentences found in these surveys confuse people giving reasons to enter wrong information. Above all the unprofessional message sent across through incorrect grammar content can put down the credibility of your brand and make you lose the interest of consumers.
Pick up right days: This is important to consider since you will find a couple of days in a week which gives you poor responses for your online surveys. The days which are considered to be the best in terms of results are Tuesday, Wednesday and lastly Thursday. If you selecting other than these days, better postpone or adjust to these day choices to achieve maximum feedback. Henceforth whenever you have to send your online surveys, make sure you count on these three days to get the best result.
The tips and ideas discussed above in the article can make your online surveys effective by giving a comprehensive and correct feedback about your brands from consumers. These may appear simple and trivial but have to be considered for proper result. Besides, abiding by these tips and tricks, you can certainly give a professional message of your brand thus increasing your credibility in the market.
About the author: Alyssa Clarke is a blogger who also happens to be a tech buff. She is a car lover too and her dream machine is Rolls Royce Phantom. These days she contributes for webethics.