SEO TIPS AND TRICKS FOR BLOGS AND WEBBSITES
Writing great content.
Great and ideal content is where it all starts. You can have all the keyword phrases in the world, but if your content is no good, people will not stay around on your site and the search engines will not find your site valuable. Unique content is important too. You need to provide content that has different and a variety of information than what is on other websites and other Web pages. While writing a unique and great content for your website this thing should be kept in mind.
1. Title tag
Near the extreme top of a web site’s source code you will find a variety of meta tags — the accepted ones being the Title, Description and Keyword tags. The title tag is technically not a meta tag, though it is generally associated with them. The title tag performs such a large role in the indexing of your web site, that it is regarded the most significant of the three.
A page title is the first thing a search engine will look at when deciding just what the particular page is about. It is also the first thing potential visitors will see when looking at your search engine listing.
It’s important to include a keyword or two in the title tag — but don’t go overboard – you don’t want to do what’s known as “keyword stuffing” which does nothing but make your website look like spam. Most people will include either the company name, or title, of the particular page here, as well.
2. Meta tags
There are two primary meta tags in terms of SEO — the description and the keyword tag. It’s debatable whether the search engines use the description tag as far as ranking your results. However, it is one of the more important tags because it is listed in your search result — it is what users read when your link comes up and what makes them decide whether or not to click on your link.
3. Title attributes for an article
As a note, you should use descriptive text for your links. “Click here” doesn’t really tell a person – or more importantly, the search engines — what the link is. At the very least put a title tag that will explain that “Click Here” really means “Web Design Portfolio” for example. Better yet – make the main link text something like “View my web design portfolio” — this will give some value to the link showing that the resulting page is relevant to searches for portfolio’s.
4. Create a great keyword phrase
The first thing you should do when working on search engine optimization is finding a great keyword phrase for that page. You shouldn’t try to optimize your entire site to one keyword phrase – instead focus on writing pages for specific keywords and phrases.
5. Create good navigation links
Think about making your customer’s journey within your website as easy and fast as possible. The smaller the steps they need to make to find your contact details, to register, or to complete a sale, the greater rate of success you would receive. Search engines examine your website through your navigation links, so if your visitors are happy browsing, great chance that search engine crawlers are too.
6. Include a site map page
Sitemaps help search engines discover all the content on your site, essential for new and old websites alike. You should ensure your sitemap conforms to the sitemap protocol and there are many free and paid for website and software companies that can automatically create a Sitemap for you. If you are using WordPress, you can use the Google XML sitemap plugin to create sitemap for your new WordPress site.
7. Back links
We’ve probably all heard of Google Page Rank — it seems to be every web site owner’s dream to have as high a page rank as possible. While the algorithm for determining page rank encompasses many elements, and is constantly changing, one item is the number of links pointing to your web site.
Now, you’ll want to steer clear of link farms and other spammy attempts at getting links to your site. However, there are many reputable and niche directory sites that you can use to submit your web site, or specific blog articles.
8. SEO-friendly URLs
Even if you can’t get your keywords into your domain name, you can put them in your URLs. Search engines read the URLs and assign value to the text they find there. Putting your keyword phrase in your domain name is a great way to optimize for that phrase.
9. Set up Google Webmaster Tools
It helps to understand how search engines are interacting with your site. Many are unaware of the great toolset that Google is provided in the form of Google Webmaster Tools. Google, Bing and Yahoo all have webmaster sections for you to log in and tell them about your site. Once you have confirmed you’re the site owner you can submit your sitemap you made above, view details of sites linking into you, top keywords and any errors they find when crawling your site.
The more content you have on your site, the more there is to be indexed and appear in search engines.
SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. Be patient.
Announce to the world you have launched, what you offer and why you do it best. Make sure it is a good, well written press release and if needed, employ a person to write it for you. Then you need to get your release out there. The internet has some good auto-submit press release websites that could frequently gain you links back, but also consider local press, trade magazines or any publications focusing on your niche.